Who We Are

Upstate New York’s Premier Beverage Distributor

Since 2013, We’ve Done Business In A Way That Builds Lasting Relationships.

What We Believe In


We hold ourselves to professionalism, common sense, and adaptability. We’re driven to be the best beverage distribution company in the world by continuously improving employee and customer satisfaction- and we won’t ever stop.


Honesty, giving back, and taking care of our people are the cornerstones of our company. These values have developed lasting relationships with our communities, customers, suppliers and employees.


We have a thirst for exceptional beverages, whether that’s a cold beer, a smooth whiskey, a crisp cider, a refreshing hard seltzer, or a fine wine, We represent great brands.

What We Do

We Create Distribution To Bring Exceptional Brands To Our Customers.

Our portfolio of beer, wine, spirits & more offers retailers one-stop shopping.

As part of the three-tier system, we partner with breweries, wineries, distilleries and other talented suppliers to grow our collective business through consultative sales, strategic marketing, and timely delivery.

We’re also a proud division of The Sheehan Family Companies, a distribution network spanning five generations since 1898. Craft New York brings The Sheehan Family Companies’ strengths and years of experiences to our local markets, while staying true to our Upstate New York roots.


We partner with premium breweries, distilleries, wineries, and quality beverage makers to distribute an incredible array of products.


From storing, to delivery, and all the marketing, sales, and service in between, we ensure the beverages consumers love find their way to them.


Distributors safely deliver products to retailers ensuring consumers can find brands they love at their favorite stores, restaurants, and bars.

We’re Looking for Someone Like You

Join a team that invests in your success.
Join Our Team

Our Team Leaders

headshot of Kim Rejniak
Kim started her career at SFC in 2012 as an analyst.
Kim Rejniak
General Manager
headshot of John Dicairano
John Dicairano
Sales Manager
Dave Maliwacki Headshot
Dave Maliwacki
Operations Manager
Jason Pomerantz headshot
Jason holds a bachelor's degree in accounting from Marist College and has years of corporate accounting experience
Jason Pomerantz
Accounting Manager
Dan is a multi-talented asset, having seen many sides of the industry. With experience as an Operations Analyst, Senior Analyst and now overseeing Key Accounts.
Dan Pomarico-Maxson
Sales Administration & Key Accounts Manager
Dennis Stevens headshot
Dennis began as a warehouse manager and quickly assumed the delivery and fleet management positions
Dennis Stevens
Delivery Manager
Anthony started with us in 2013 as a warehouse night crew worker.
Anthony Kousoulos
Warehouse Manager
Nicholas Nuzzolilo Headshot
Nick works extensively with launching new brands, curating portfolios of current brands and building in market growth.
Nicholas Nuzzolilo
Brand Manager: Beer, Cider & Emerging Brands
Scott Delcore Headshot
Scott has been the Assistant Sales Manager for the Northern Territories since 2018.
Scott Delcore
Assistant Sales Manager: Northern Footprint
Joe Pragay Headshot
Joe, from Yonkers, brings with him vast experience in the beverage industry and focuses on enhancing sales.
Joe Pragay
Assistant Sales Manager: Southern Footprint
Chris Thompson Headshot
Chris Thompson
Area Sales Manager: Capitol Region
Greg Pasicznyk Portrait
Greg has achieved multiple promotions within the company, leading him to his current role as an ASM.
Greg Pasicznyk
Area Sales Manager: Albany / Columbia / Greene / Rensselaer Counties
Ryan Collins Headshot
Starting as a sales representative, Ryan's work ethic and field experience led him to his current position as the Hudson Valley Area Sales Manager.
Ryan Collins
Area Sales Manager: Northern Hudson Valley
Mike Van Riper Headshot
After spending time as a sales representative, Mike quickly ascended to Territory Development Manager and then to his current position as Area Sales Manager in 2021.
Mike Van Riper
Area Sales Manager: Mid Hudson Valley
view of the hudson river

Values in Action

There is nothing a group of determined people working together cannot accomplish.

– Gerald Sheehan, Chairman of the Board

Charitable Giving

We take pride in knowing our hard work allows us to giving back to the communities we serve and make a difference for future generations.


A better tomorrow starts from within. We’re committed to reducing our environmental impact through impactful sustainability practices.

Our People Policy

We’re committed to continually improve and protect the wellbeing of our employees by empowering them with the resources to thrive.